Continental Industry EMEA is a leading provider of innovative solutions for the commercial vehicle industry and rail transport technology. With a clear focus on quality, efficiency and sustainability, the company develops products that meet the highest requirements. Whether air suspension systems for commercial vehicles or hydraulic guide bushings for rail vehicles – Continental Industry sets standards in the development of technologies that make mobility safer, more efficient and more future-oriented.
The challenge
Making modern technologies visible
Continental Industry needed a solution to make complex technologies tangible at the international trade fairs IAA Transportation and InnoTrans. The central challenge was to present highly developed components such as air suspension systems and hydraulic guide bushes in an exciting way, without revealing physical prototypes or trade secrets. The aim was to create a modern, interactive exhibit that is both informative and intuitive to use while offering a strong experience.
Our solution
Innovative presentation technology for maximum impact
In order to optimally present Continental Industry’s innovative technologies at the IAA Transportation and InnoTrans trade fairs, com&on developed a groundbreaking holographic exhibit. In close collaboration with bwt Hannover, a structure was created that, in addition to a physical exhibit area, combines state-of-the-art hardware – including a holobox, touchscreen and PC – with specially developed software. Visitors were able to use the touchscreen to access interactive animations and access useful additional information, providing a profound understanding of the products. When there was inactivity, an automatic content loop ensured a continuous presentation.
The content – from 3D graphic design and interface design to video production – was developed specifically for this system. Thanks to remote updates, content can be updated flexibly, so that adjustments can even be made during a trade fair that is already in progress. This innovative solution creates an experience that not only impresses, but also sustainably underlines the innovative strength of Continental Industry.
