Koffer Klein is a leading specialty store for leather goods, luggage and women’s handbags. The store is located in Frankfurt and offers a wide range of products, including trolleys and suitcases, travel bags, backpacks as well as garment bags. In addition to the items for sale, Koffer Klein also offers a repair service for bags and suitcases.
The challenge
Celebrate an anniversary, experience exclusivity
The 85th anniversary of Koffer Klein offered a unique opportunity to celebrate the company’s tradition. The goal was to develop an advertising campaign that highlighted the anniversary and a limited edition of three exclusively produced suitcases. These suitcases, designed in Koffer Klein’s characteristic CI colors green and black, were to be advertised both online and in brick-and-mortar stores. The campaign was not only intended to draw attention to this anniversary edition, but also to strengthen the brand identity and increase sales of the exclusive suitcases.
Our solution
Creative campaign for all types of media
We developed a broad and creative advertising strategy to celebrate the 85th anniversary of Koffer Klein and successfully market the limited edition suitcases. A central component was the design of an anniversary logo that combines the tradition and modernity of the brand. The shop windows of the head office were decorated with an appealing sticker that attracts the attention of passers-by and invites them to linger. Product tags and displays in the store increased the visibility of the anniversary suitcases and provided customers with additional information. Online, we relied on a targeted Google Ads campaign with a duration of three months to maximize the visibility of the anniversary cases and to target potential customers. A special news page for the anniversary edition was created on the Koffer Klein website, providing detailed information about the cases and their unique features. Our team also created an Instagram campaign. This multi-layered strategy enabled us to celebrate the anniversary of Koffer Klein in a worthy manner and significantly increase interest in the limited-edition suitcases both online and in brick-and-mortar stores.
