Duensing, a traditional construction company founded in 1887, stands for reliability, quality and fairness in the construction industry. With a strong team of 230 employees and a fleet of over 200 vehicles, Duensing pioneers projects in building construction, civil engineering and railroad construction – throughout Germany and for a sustainable tomorrow. The combination of traditional values with innovative technology, the latest machinery and processes characterizes the foundation of the company’s work. Duensing aims to create lasting and meaningful solutions that stand the test of time. This aspiration is reflected in each of their projects, which are built not just for the moment, but for a sustainable future.
The challenge
A web relaunch that conveys values
The objective was to develop a website that was more than just a visual business card. The new website needed to reflect the company’s core values – quality, sustainability and innovation – while highlighting the company’s technical expertise and many years of experience. Showcasing reference projects and a chronological review of the company’s history through milestones were essential to highlight the quality of construction and emphasis on sustainable practices. In addition, the company faced the technical challenge of consolidating content and structures from three different web technologies – Kentico, WordPress and HTML/CSS.
Our solution
A modern and durable web presence
The solution for Duensing was a completely redesigned website based on the WordPress CMS to ensure flexibility and ease of updating. The new online presence features a modern design and user-friendly navigation that allows visitors easy access to an extensive range of projects. Special attention has been paid to interactive elements and resources that emphasize innovative construction technologies and environmentally friendly building practices, as well as the social aspects of the projects. To ensure a seamless user experience during the transition from the old websites to the new platform, a careful technical design of the redirects was carried out. This measure ensures that existing links continue to work and visitors are directed straight to the relevant new pages. Great importance was also attached to the creation of SEO-optimized texts to strengthen Duensing’s online presence. Through targeted keyword research and the application of SEO best practices, the visibility of the website in search engine results was significantly improved. This helps to increase the company’s reach and target potential customers and employees more effectively. Overall, the web relaunch successfully represents the combination of tradition and innovation and underlines Duensing’s commitment to sustainable development in the construction industry.
