Continental Industry EMEA is a leading provider of commercial vehicle and rail transport technology. The company develops innovative solutions for industrial applications and relies on high-quality technologies to optimize mobility and transport. With a strong focus on quality, sustainability and efficiency, Continental Industry supplies customers worldwide and contributes to the further development of modern infrastructure. Through continuous research and development, the company advances future-oriented technologies.
The challenge
Mass twice with everything, please
The challenge was to support Continental Industry with a wide range of digital and print media at two international trade fairs – the IAA Transportation and InnoTrans – with a relatively short lead time. To ensure timely reporting, part of the media production should even take place during the ongoing trade fairs. In addition to classic trade fair content such as presentations and printed matter, modern digital solutions were particularly in demand: interactive content, 3D animations and professional video productions were intended to enrich the trade fair experience and make Continental Industry’s technical innovations tangible. The coordination between internal departments, trade fair construction partners and external service providers posed a further challenge that required flexible and precise implementation.
Our solution
Comprehensive media production for maximum impact
In order to meet the demanding requirements of the project, we rely on close cooperation with Continental Industry EMEA as well as our partners from the areas of exhibition construction and print production. The combination of individual software development, high-quality 3D animations and meaningful graphics and videos ensured a contemporary presentation of the exhibits. Another focus was on producing social media videos that were published in real time during the trade fair to maximize the reach of the event. The media concept was supplemented by a specially developed trade fair landing page, which offered trade visitors digital access to the products and innovations presented.
To support the stand staff in dialogue with trade fair visitors, we equipped iPads with clear product presentations. So that visitors could take something away with them afterwards, we produced targeted print media such as QR cards for further downloads, which supported further dialogue with the audience. The result was a well thought-out media concept that thrilled trade fair visitors.
