Continental Industry is one of the world’s leading industrial specialists. Your customers can be found in key sectors such as mechanical and plant engineering, mining, the agricultural industry and the automotive industry. With around 46,000 employees, the company uses its development and materials expertise for products and systems made of rubber, plastic, metal, fabric and electronic components in order to combine these with individual services. Continental Industry also offers functional and design-oriented solutions for living spaces and is always looking for customer-friendly and environmentally friendly answers – far beyond its roots as a producer of rubber products.
The challenge
Relaunch of the Schwingmetall and MEGI brand sites
Continental Industry was faced with the challenge that the brand sites and online catalogs for MEGI and SCHWINGMETALL were technically and graphically outdated. In order to meet the ever-growing demands of the digital age, a slim relaunch of both brand presences was aimed for, which fits seamlessly into Continental’s current design and corporate identity (CI). A key goal was also to offer customers the opportunity to update product catalogs independently in order to always provide the latest information. The need for a modern, flexible and user-friendly solution was the main focus in order to take Continental Industry’s digital presence to a new level.
Our solution
Innovation through technology
In order to meet the challenges, com&on implemented a comprehensive relaunch of the two brand sites as part of the Continental Brandsite Framework, based on the flexible Umbraco Content Management System (CMS). This platform enabled us to create a modern, attractive and easy-to-navigate web presence that meets the high requirements of Continental Industry.
We also developed an integrated product catalog with comprehensive filter options, which enables intuitive product searches and strengthens customer loyalty. We paid particular attention to creating a backend that allows Continental employees to maintain product catalogs easily and efficiently. Through these measures, we were able to provide a future-proof solution that sustainably strengthens Continental Industry’s digital presence and paves the way for continuous innovation.
